Not Done Yet: Hummer H3, H3T get biofuel capability, new colors for 2010
Posted Nov 6th 2009 3:02PM by Jeremy Korzeniewski
2010 Hummer H3 - Click above for high-res image gallery
Can a Hummer be green? The brand that most obviously represents American excess in the minds of environmentalists – though Hummer's vehicles aren't actually any worse than any other large SUV – has seemingly been fighting off its negative stigma since shortly after the introduction of the larger-than-life H2. Part of the brand's hopeful transformation includes giving each model a flex-fuel variant, and the latest application of that principle is seen on the 2010 H3 and H3T.
Interestingly, the engine that gets the E85 capability is the largest and most powerful option: the 5.3-liter V8 as fitted to the top-level Alpha series and not the slightly more fuel efficient inline-five. In any case, anyone who ticks the V8 box on the options list will be blessed with 300 horsepower, 320 lb-ft of torque and the ability to pump ethanol into the tank if he or she should so desire.
Not green enough for you? Baby steps, people... Hummer CEO James Taylor (no, not that James Taylor) promises bigger eco steps in the near future, saying, "This is just the first step in Hummer's evolution to offer responsible, yet highly capable all-terrain vehicles. Future models will be lighter, more efficient and will continue to offer the best blend of off-road capability and on-road performance."
In related news, the 2010 Hummer H3 and H3T will be offered with three new premium exterior colors for 2010: Red Rock Metallic, Silver Stone Metallic, and Canyon Metallic. Huh, no green? Each of the three new hues can be seen in our photo gallery below. Enjoy!
[Source: Hummer]
PRESS RELEASE
HUMMER Introduces Biofuel Capability, New Colors for the 2010 H3 and H3T
DETROIT - HUMMER announced today updates to the 2010 HUMMER H3 and H3T midsize all-terrain vehicles including the addition of three new exterior colors and an available E85 Flex Fuel capable 5.3L V8 engine as part of its commitment to offer a biofuel powertrain in all body styles by 2010. Both H3-based vehicles will begin arriving in dealerships before the end of 2009 in North America.
"In 2007, HUMMER committed to offer a biofuel powertrain in every vehicle by 2010 and follows through on that promise with the addition of a new 300-horsepower, E85 Flex Fuel capable 5.3L V8," says James Taylor, HUMMER CEO. "This is just the first step in HUMMER's evolution to offer responsible, yet highly capable all-terrain vehicles. Future models will be lighter, more efficient and will continue to offer the best blend of off-road capability and on-road performance."
The new 5.3L V8 Flex Fuel engine is standard in all 2010 Alpha series' models and is a powerful and efficient member of GM's legendary small-block V-8 family. It is rated at 300 horsepower (224 kW) and 320 lb.-ft. of torque (434 Nm). An aluminum cylinder block is used with the H3 Alpha's engine. It helps reduce overall mass and maintains a more desirable front-to-rear weight balance.
A Hydra-Matic 4L60 electronically controlled four-speed automatic transmission is paired with the 5.3L engine. Flat towing is enabled on all H3 and H3T models.
HUMMER also continues to expand customer choice with the introduction of three new premium colors for 2010, which include Red Rock Metallic, Silver Stone Metallic, and Canyon Metallic.
The H3 and H3T feature an extensive list of standard equipment, including full-time electronic four-wheel drive; Hill Start Assist; Stabilitrak electronic stability control system; four-wheel anti-lock brakes with traction control; roof-rail side curtain airbags and dual-stage frontal air bags with passenger sensing system; tire pressure monitoring system; OnStar; bluetooth hands-free capability and HUMMER's premium five-year/100,000-mile powertrain warranty plan.
Pricing for the 2010 model year H3 remains unchanged from 2009, with a starting MSRP of $33,390. H3T pricing begins at $30,915, a slight $165 increase from 2009. HUMMER has lowered the 2010 H3T Alpha price $335 with a new MSRP of $35,680. All 2010 models also include destination charges of $780.
The 2010 HUMMER H3 and H3T are scheduled to arrive in dealerships in December 2009.
About HUMMER
HUMMER is premium all-terrain vehicle manufacturer, with a product line-up that consists of the H2, H2 SUT, H3 and award-winning H3T. HUMMER models are available today in 38 countries around the globe.

Reader Comments (Page 1 of 1)
Carney 3:29PM (11/06/2009)
Great stuff.
If only GM had adopted flex fuel across the board earlier, then perhaps people wouldn't have been as leery about buying the highly profitable and popular vehicles - roomy, powerful, heavy, and fast SUVs, minivans, pickup trucks, and performance sedans - they really want. And it wouldn't have had to go into humiliating and ruinous bankruptcy, shedding iconic brands and handing over control to politicians.
If the auto industry as a whole had adopted flex fuel (especially FULL flex fuel including methanol and all other alcohol fuels) earlier, whether as a result of legislative mandate or simple farsightedness, then OPEC would not have been able to spike the price of petroleum from $10 a barrel in 1999 to an economy-crushing $140 in 2008, since alcohol is competitive at around $50.
It remains to be seen whether Hummer's new Chinese masters, not known for their tender environmental sensitivities, will retain flex fuel capability. Recalling Beijing's smothering smog and this emerging nation's need for cheap fuel that cannot have its price jacked up, they'd be wise to do so. Indeed, given China's relative lack of local oil and need for imports crossing US controlled sea lanes (and the Mideast-funded separatist movement in its northwest), it is probably even more urgent for China to go to alcohol fuel than it is for us.
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paulwesterberg 4:16PM (11/06/2009)
Oil Companies/OPEC/Speculators would still cause oil prices to spike. Boom and bust cycles are really hard on small alternative fuel producers and put them out of business. The 50cents per gallon ethanol subsidy is the only thing keeping ethanol producers alive right now. I agree that we need more choice in alcohol fuels and that we should stop focusing solely on corn.
We need a slowly increasing gas tax. Increase the gas tax by 1 cent per month on fossil fuels. If you use E85 then the tax would increase by 0.15 cents per month. If you use B100 then the tax would not apply. This would help repair our roads(fed gas tax has not increased since 1993) and would make renewable liquid fuels more appealing without the subsidy. And people would know they would have to pay through the nose in the future when they decide to buy a living room sized vehicle that burns gas.
Joeviocoe 4:58PM (11/06/2009)
Carney, I see you're very fired up about alcohol based fuels. I haven't shared your enthusiasm. But your argument is sound. I run my VW tdi on biodiesel which has many similarities to running a flex-fuel vehicle on ethanol, butunol, etc.
The good thing about Biodiesel is that any diesel car or truck can run on it without modification. The bad thing is of course is gelling at colder temps.
I don't think alcohol based fuels will become a major player. Prices right now are based on abundant gasoline. As you know, if demand increases so will prices. Alcohol fuels are not poised to take on the market as a whole. Just as biodiesel cannot take on the whole diesel market.
But I think it definitely it will serve as one of the sub-markets that lead to complete oil independence of the auto industry. BEVs for passenger cars, cellulosic ethanol for Medium duty, algae biodiesel for heavy duty. Even planes and ships will eventually switch to biofuels.
Maybe even alcohol based Fuel Cells can have the power density that can run the larger trucks.
And Paul, lets not turn this into another "gas tax" debate. The last round was only 3 days ago on another article.
Carney 1:44AM (11/08/2009)
Joe, thanks for your comments. I understand your point that even if alcohol compatibility were a standard feature, alcohol would still be a niche player, since biodiesel compatibility is already a "standard" in diesel cars but has not displaced biodiesel.
But is biodiesel a commercially sold product? Is it price-competitive with petro-diesel? When mixed with 15% petro-diesel do its cold weather problems go away, as alcohol's do when mixed with 15% gasoline (hence E85 and M85)?
Look at what happened to the price of gasoline in 2007-2008, when it topped $4. At the time, methanol was selling unsubsidized for $0.80, or $1.60 in energy equivalent terms. I have a hard time believing that if we had mandated any-alcohol compatibility back in the early 1990s when the technology first emerged, and thus had nearly all cars on the road being compatible by 2003 or so, that such a price disparity would not have caused a massive shift toward methanol. Gas stations would be in a race to offer it, to undercut each other or to avoid being undercut.
Joeviocoe 6:46PM (11/08/2009)
But is biodiesel a commercially sold product?
Yes... but very few hard to find stations.
Is it price-competitive with petro-diesel?
About $0.05/gal more expensive. But since it runs smoother, fewer emissions, and smells of french fries, it is SOOO worth it.
When mixed with 15% petro-diesel do its cold weather problems go away, as alcohol's do when mixed with 15% gasoline (hence E85 and M85)?
No! Not go away, but certainly diminished. B20 in harsh winter, B50 in chilly, B99 when warm.
Okay, point taken IF alcohol compatibility was mandated that far back. Unfortunately change is harsh, and change during crisis is harsher. And nobody wants to change during good times. Hindsight would be so awesome for this. But alas.
Michael Hippenhammer 4:58PM (11/06/2009)
What good does this do? It is laughable. 95% of us can't get E85 and if you do use it your fuel mileage goes way down. This is a case of Green Washing 100%!!!!!!! Now if they put in a 3.0 to 4.0 liter turbo-diesel that runs on bio-diesel then we are talking about an improvement. The death of this brand of vehicle in this country will be nothing but, a good thing!
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Carney 1:46AM (11/08/2009)
What does mileage matter if the fuel is clean burning, renewable, and affordable?
Carney 2:20AM (11/08/2009)
Also, well over 2,000 filling stations in 44 states across the country offer E85, up from only 300 just a few years ago.
It's true that only a small portion of cars can use E85, but that's no fault of the fuel or a reason to reject it. If we just mandated that alcohol compatibility be a normal feature like seatbelts, that issue wouldn't exist. Even now there are dozens of flex fuel models from various automakers.
Joeviocoe 6:54PM (11/08/2009)
I think a lot of animosity comes from the hype around corn-based ethanol. The energy required, the fertilizer, the displacement of food crops, and the low energy content. Corn is probably the worst solution.
During this time Biodiesel was a better choice. It didn't really affect fuel economy and already came from a variety of sources that were not controversial such as waste oil from restaurants.
Now, with cellulosic ethanol, there is a real chance here.
neptronix 5:32PM (11/06/2009)
congrats guys, you saved the company's image.. you can rest easy now!
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wincros 6:54PM (11/06/2009)
I thought this was bought by the Chinese. Does this mean there are going continue to build and sell them here for their Chinese owners? I am so naive. Thought I had seen the last of these abominations. How will they meet CAFE standards without lots of tiny cars to balance out the line?
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Joeviocoe 6:55PM (11/08/2009)
Your thinking of the AM General Hummer (the civilian model of the HUMVEE)
Doug 8:11PM (11/06/2009)
Yeah, instead of making it an option, why not just make them all fully flex fuel capable as standard? Given the price premium on Hummers, they should be able to absorb the cost. Sure it's green washing, but if Hummer came to mean flex fuel by default, (right or wrong) it would help their image.
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